Welcome to Armstrong Agencies Ltd
Armstrong Agencies Ltd. has been operating for over 29 years as a renowned and reliable importer, distributor and marketer of internationally recognized brands. Over the years we have grown to a diverse team of over 50 professionals with a well-respected and valued footprint in Barbados.
Our family-owned company has developed longstanding partnerships with retailers, suppliers and employees. We are centrally located on the island of Barbados making it easier for us to coordinate with all aspects related to our distribution supply chain.
Armstrong Agencies Ltd. (AAL) commenced trading on November 1, 1993. In 1997, AAL and RM Jones formed a joint venture to handle RM Jones’ branded lines. In 2000, AAL acquired RM Jones share and the company, RMJ Agencies Inc., continues as a separately run, wholly owned subsidiary with the major brands being Quaker, Gatorade, Frito-Lay, Reynolds and Wray & Nephew.
Today, AAL is a strong medium sized company offering distribution and marketing services for a solid list of international and regional companies including Mondelez (Cadbury/Nabisco), Tudor Rose (Typhoo), Universal Foods (Sunshine cereals), Lasco and Good Hope (Dewlands juices).
At the end of September 2005, Armstrong Agencies Ltd. moved to a new purpose built facility in Lower Estate, just off the ABC Highway, which is the main artery in Barbados. The new facility is on a 2 and a half-acre site owned by AAL; we also have an option to buy an adjoining 2 and a half-acre site to allow for future expansion. The warehouse covers 19,800 square feet and is racked to maximize storage space. The office area covers 7,856 sq feet and we have 2,700 sq feet of temperature-controlled storage.
We have adequate space in both the warehouse to accommodate inventory from new lines and in the office to accommodate additional sales reps and sales teams.
In early 2013, AAL saw an opportunity to diversify it’s holdings in Barbados and decided to enter into a joint partnership with Bryden Pi of Trinidad (owners of LASCO). This strategic move led to the formation of our subsidiary company Armstrong Healthcare Inc., which commenced trading in July of 2013.
This business concentrates solely on the sale and distribution of healthcare products, pharmaceuticals, diagnostics and medical equipment.
The operation is also located on the Armstrong Complex at Lower Estate.
This initiative highlights our commitment towards refining, redefining and diversifying our business today and in the future.
Our Board of Directors
Andy Armstrong is the Armstrong Group Sales & Marketing Director. Andy founded Armstrong Agencies Ltd. in 1993. Andy has been continuously recognized for his contribution to the Private Sector in Barbados via his work with the Barbados Chamber of Commerce & Industry. He continues to be involved in directing the company and the group and looking for opportunities to grow and to improve.
Peter Armstrong is the Armstrong Group Finance Director. He serves as Director for Armstrong Agencies Ltd. and Armstrong Health Care Inc. His core responsibility is overseeing the finance operations of all seven group companies. Peter first started working at Armstrong Agencies in 1993. He has consistently found success through his effective communication skills and the unique ability to bring individuals together.
Julie Simpson currently serves as Director for Armstrong Agencies Ltd. Julie currently oversees the marketing for our Mondelez business but also adds lead support in the area of Group HR. Julie is a powerful force in the workplace and she uses her positive attitude and tireless energy to encourage others to work hard and succeed. Julie likes to hike and spend time with her grand-daughter in her spare time.
Tony Armstrong is a Director at Armstrong Agencies Ltd. Currently the Managing Director of Frank B. Armstrong Antigua he has been described as a highly motivated and enthusiastic individual with years of experience in Distribution and wholesale management. Tony has been described as tactically astute in managing and navigating complex and constant paradigm shifts in supply chain. Along with his innovative sales and marketing skills; pragmatic; hard working and approachable have also been a tenant of his personality.
Robert Morris Jr is a Director at Armstrong Agencies Ltd and is currently the General Manager of Armstrong Health Care Inc (AHCI).
The Senior Management Team
Our team of dedicated professionals, whose leadership is responsible for our company’s success and outstanding service to our customers and stakeholders.
Christopher Lambert has worked as a management professional with over 17 years progressive experience in the Distribution sector. During his journey he has proven the ability to quickly understand complex concepts, identify and solve problems, turn ideas into strategies, and implement systems that optimize productivity, create efficiencies and increase bottom line. Whilst he is proud of his track record in new business development, marketing, P&L and Key Account Management; he is mainly proud of his continued focus on employee development and growth.
Simone Whittaker joined the group in 2013 as Sales & Marketing Manager at RMJ Agencies Ltd. She currently holds the role as Sales Operations Manager at Armstrong Agencies Ltd. Simone has over 20 years’ management experience in hotel, off-shore, retail and the distribution sectors. Her strengths are relationship-building and negotiating skills. Simone’s hobbies include spending quality time with family, travelling, dining and exercising.
Samantha Daniel is the Financial Controller at Armstrong Agencies Ltd.
An accomplished and results-driven Accounts Receivables Manager with extensive experience in all aspects of accounts receivable, credit and collections. Proven aptitude in developing and improving business processes through strong and effective leadership. A focused and driven performer who uses clear communication and collaboration skills to obtain measurable results.
An experienced Warehouse Manager who has a long record of successfully managing people, processes and systems. A dynamic and driven individual with a continuous improvement mind set who has the strength of character to really deliver. He has the passion to succeed, along with the willingness to progress within a role and the ability to contribute towards warehousing initiatives. On a personal level he is a confident and passionate manager who can manage, mentor and motivate his team
An enthusiastic Warehouse Manager with drive, determination and a proven ability to oversee the efficient receipt, storage and dispatch of a wide range of goods. Having the necessary management skills required to administer, improve and develop a warehouse to achieve maximum efficiency, effectiveness and quality of service. A hardworking, pro-active individual with an upbeat positive attitude, who utilizes his extensive knowledge to improve the warehouse’s service to internal and external customers.
At AAL, we are committed to:
- Providing sustainable benefits to our suppliers, customers and stakeholders
- Respond to imminent environmental problems and acting accordingly.
- Providing support and opportunities for the development of staff
- Working to improve the positive impact on our communities
- Continuous development of our governance and transparency
- Comply with all relevant laws and regulations, and conduct corporate practices with social decency.
Best Managed Company for 2022
In accordance with Deloitte’s marquee recognition programme, Best Managed Companies Programme honours private companies for overall business excellence and sustained growth, across the four key pillars:
- Capabilities and Innovation;
- Governance and Financials; and,
- Culture and Commitment
Accordingly, Armstrong Agencies Ltd was recognized and awarded by independent accessors, the annual designation of “Deloitte Barbados’ Best Managed Company Winner” for 2022.