As Cadbury is a leader in chocolate, its Adams division is a leader in gum and hard candy. Trident is the leading brand of gum in the world. It was the world's first sugar free gum. The Trident brand includes Trident White, offers the benefits of Recaldent to whiten your teeth, Trident Splash, which combines the innovative technology of a liquid filled centre with unique, fun flavours, Trident Value Pack, which offers 18 sticks of soft gum per package in new, fun flavours such as Tropical Twist, Trident Fusion, which offers two different flavours in each pack and allows consumers to create their own combinations and Trident base, which offers the original cinnamon, peppermint and spearmint flavours in convenient packs of 5 sticks.
The Dentyne brand is very popular throughout the Caribbean and is synonymous with bold, strong flavours such as Dentyne Ice Artic Chill and Dentyne Blast Winter Chill. Dentyne also has a range of breath freshening mints in peppermint and spicy cinnamon.
Stride is the brand that Cadbury almost didn't launch. Its flavours last such a ridiculously long time that they were worried that users wouldn't buy enough. Thankfully Stride was made available and is the perfect gum for those who like their gum to last a long time.
Chiclets is the brand of gum most remember from their youth and remains a popular choice.
Halls Mentho-Lyptus has been around since the 1930's and is the world's leading brand of cough drop and sugar candy. Halls is now available in many other flavours including the very popular extra strong.
Bubbaloo was the first bubblegum with a liquid centre and made its debut in the 1980's. Bubbaloo and its brand icon, Bubba the cat, are very popular with children.
Bubblicious was the first soft bubblegum of its kind. It's known for its innovative flavours and its ability to blow huge bubbles.
